SAS | The Power to Know



10:00 - 10:30


10:30 - 10:35

Welcome and Opening Address
Presented by: Mr. Wilfred Wah, Chief Operations Manager, SAS Hong Kong

10:35 - 11:05

Keynote Presentation I - A Path to Personalization: A Vision for Casinos
Presented by: Dr. Kelly McGuire, Director of Hospitality & Travel Global Practice, SAS

11:05 - 11:50

Keynote Presentation II - Integrated Marketing Management – The Decision Hub for Gaming
Presented by: Mr. Rene Van der Laan, Director of Integrated Marketing Management, CoE, SAS

11:50 - 12:15

Coffee Break and Network

12:15 - 12:45

Case Sharing I - Engaging Your Customer in China Market – Combine Wechat into Omni-Channel
Campaign Strategy

Presented by SAS and Radica

12:45 - 13:15

Case Sharing II - Power of Text Analytics on Social Media Conversations
Presented by: Mr. Jason Loh, Product Manager, Information Management & Analytics, SAS, and PCCW Solutions
13:15 - 14:15
14:15 - 15:00Keynote Presentation III - Table Gaming Optimization: New Techniques for Driving Revenue
Presented by: Dr. Ivan Oliveira, Director of the Advanced Analytics and Optimization Services, SAS

15:00 - 15:30

Keynote Presentation IV - SAS on Big Data: Business Decision Support through Data Integration, Discovery and Reporting
Presented by: Mr. Deepak Ramanathan, Chief Technology Officer, North Asia, SAS

15:30 - 16:30

Wrap Up and Networking Cocktail

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