About this paper
There are many channels for interacting with customers, yet most organisations only use a small fraction of the data that's available from those exchanges. Why? Because most find it difficult to examine the millions of data points – often unstructured text – that comprise the customer picture. Using interactive visualisation in an easily digestible, exploratory environment, you can bring all of your data to life – call center notes, trouble tickets, surveys, document stores and social data. As you expand the reach and insights of your analysis, you'll be able to interrogate, evaluate and understand precisely what your customers are trying to say.
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