About this paper
This white paper describes how new media channels have reshaped the industry and challenged traditional business models. Learn why organizations must have greater clarity about their audiences' desires and behaviors and how they can cultivate analytical insights for use in media assets and advertisements.
SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?