About this paper
Marketing has been redefined with significantly more complexity, largely due to the growth in new contact channels and interactions that are not yet well understood. How can marketers perform effectively in a landscape that is not only more complicated, but flooded in big data – one where answers are needed with new urgency? That was the focus of a recent SAS Global Forum Executive Conference session where marketing experts from the financial services and telecommunications industries looked at some key issues and best practices for campaign management in the multichannel, real-time world.
SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?