Blue radiance
Coleman Parkes research paper: The Age of Now
Report

The Age of Now

Creating real-time customer engagement

Consumers now expect a seamless experience regardless of how they engage with you - whether it be online, via an app, a call centre or in person; and they expect their personal information and data that’s been made available to be used to deliver relevant, highly personalised experiences.

Yet most organisations are only using a limited amount of data to try to understand their customers. In fact, most UK organisations admit to using a fraction of the valuable data available to them, and they will often analyse it using basic tools or spreadsheets that fail to provide a single view of the customer. What’s needed is an approach that allows organisations to concentrate on delivering a superior customer experience by achieving relevancy at every touchpoint based on an understanding of each individual customer – a segment of one. Organisations acknowledge the ability to this in real time could see a major uplift in revenue.

This report looks at where organisations are on this journey and the obstacles holding them back.

* Research by Coleman Parkes

Have a SAS profile? To complete this form automatically Sign In

*
*
*
*
 
*
*

All personal information will be handled in accordance with the SAS Privacy Statement.

 
  Yes, I would like to opt-in to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services.
 
 

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

Back to Top