Report
The Age of Now
Creating real-time customer engagement
Consumers now expect a seamless experience regardless of how they engage with you - whether it be online, via an app, a call centre or in person; and they expect their personal information and data that’s been made available to be used to deliver relevant, highly personalised experiences.
Yet most organisations are only using a limited amount of data to try to understand their customers. In fact, most UK organisations admit to using a fraction of the valuable data available to them, and they will often analyse it using basic tools or spreadsheets that fail to provide a single view of the customer. What’s needed is an approach that allows organisations to concentrate on delivering a superior customer experience by achieving relevancy at every touchpoint based on an understanding of each individual customer – a segment of one. Organisations acknowledge the ability to this in real time could see a major uplift in revenue.
This report looks at where organisations are on this journey and the obstacles holding them back.
* Research by Coleman Parkes
Have a SAS profile? To complete this form automatically Sign In
About SAS
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.