About this e-book
Meet marketing leaders from Comerica, Lenovo, RCI, SAS and Visa – and learn how they’re creating a new marketing culture that adds value through data and analytics. You’ll get practical accounts of how these companies are modernizing with marketing analytics, expanding the boundaries of digital marketing and redefining marketing strategies.
Download now to get best practices to guide your analytical transformation – and help you reinvent your marketing organization for the digital age.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.