About this paper
Complexity and intensity in marketing are at an all-time high. So are the expectations for accountability and return on marketing investment. The paper, How to Realize the Promise of Marketing Operations Management, provides marketers sound advice on the best technology to use to keep pace with the ever-expanding volumes of campaigns, customized offers, contact channels and product claims while delivering the best results and ROI.
SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?