About this paper
Digital marketing has evolved to the point where delivering an omnichannel experience to your customers – an experience that is consistent and relevant both online and offline in real time – is within reach. To succeed in this converged environment, marketers will have to re-engineer how they collaborate, coordinate and use data across functional areas. This paper summarizes a SAS Global Forum Executive Conference session that looked at key issues and best practices for delivering the seamless experience that customers increasingly expect.
SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?