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DARKNESS OF
DIGITAL SHADOWS

This paper looks at what UK heads of marketing, customer service and experience, digital and data across seven key industries told us about their current capability in Customer Data Analytics, Marketing Attribution and Artificial Intelligence. It reveals a broad spectrum of capability, with most organisations having an incomplete or blurred view of the customer, where they can only look backwards into customers’ digital shadows.

*Research by 3GEM Research & Insights

Darkness of Digital Shadows

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