About this paper
Customers expect much more from businesses. Customers believe businesses should provide a relevant, consistent customer experience across all channels. Unfortunately, data is underutilized, business processes are disjointed, and analytics are not used to make the most informed decisions. As a result, customer loyalty and revenue opportunities are lost. This paper describes how organizations can use SAS® products, including SAS Real-Time Decision Manager and SAS Model Manager, to improve the customer experience by providing real-time, analytic-based decisions to channels and business processes, and create consistent, personalized customer experiences.
SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?