About this paper
While big data offers a great promise to many organizations in its ability to allow us to see and predict human behavior objectively, there are still many challenges along the road to success. In this Harvard Business Review paper, author Alex “Sandy” Pentland names big data’s four biggest obstacles and offers excellent insight into the changes we could make to turn these obstacles into big data success.
SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?