Head of IoT, SAS UK & Ireland
Jennifer has spent her career at SAS working as an analytics consultant across a range of industry sectors. Her job is to help organisations to create and act on insight from data. She has found her recent work in the energy sector particularly fascinating. Balancing reliability and cost against the increasingly urgent need to transition to renewable energy sources creates a significant challenge for policy makers and industry. The innovation required to balance increasingly volatile energy supply and demand got Jennifer seriously interested in the potential of using IoT data to help manage energy – this includes the whole ‘smart’ paradigm of Smart Grid, Smart Homes and Smart Cities.
This realisation of the potential of harnessing IoT data and analytics across all industry sectors prompted Jennifer to transition to a new role heading up the IoT practice for SAS UK & Ireland.