On-Demand Webinar

How to use customer data to drive a test & learn culture

During this webinar we will share insights on how you can start your journey to become a testing & learning organisation - and start turning opinion in to fact.

About the webinar

Many organisations rely on opinion to drive their business decisions which drives their customers' experience.

The time pressure on resources can also mean that non-performing actions or decisions will remain in place. This could simply be that you’re sharing out of stock items on your website which is causing abandoned baskets, or personalisation that isn’t accurate.

Using your customer data to drive a test and learn culture, will help you to make the transition from opinion to fact, by identifying what small, quick tests you can conduct to answer important business questions, improve upon your business KPIs and improve your customer experience.

Why attend?

  • Learn how to use customer data to drive a test and learn culture
  • Identify tests to conduct to turn opinion in to fact and drive business decisions
  • Understand how to improve your business KPI's and improve customer experience

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About the Expert

Oliver Sheerin

Oliver Sheerin is a Customer Intelligence Solutions Advisor at SAS Software Ltd. After spending nearly five years at Amazon.co.uk, Oliver has expertise across a number of retail categories in digital marketing, customer insight and customer engagement roles. He is currently focused helping companies improve their customer experience and customer data strategies and will be sharing his experiences with you across a series of webinars.