On-Demand Webinar

HCP Engagement: How to overcome challenges to make it a reality

Cost: Complimentary

About the webinar

The pandemic and full lockdown reset the nature of the way in which HCPs want to engage with Pharma. However, this did not revert back to normal even when travel restrictions were lifted in 2021.

As the HCP engagement model has changed, expectations on quality and precision of interaction with pharma companies have dramatically increased.
A multi-channel approach that integrates physical and remote touchpoints is now required.

Unfortunately, the operation systems of pharma companies are still struggling to keep up with the pace of such changes.

In this webinar, we will discuss:

  • How you can move to a new engagement model where you can collect and curate more data to make insights genuinely actionable.
  • How to deliver and optimise your omnichannel engagement.
  • How using AI, you can offer a personalised and effective engagement with HCPs. 

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About the Speaker


Olivier Bouchard
Customer Advisor, SAS

 


Naquan Ishman
Principal Strategic Advisor - Commercial Life Sciences, SAS

 

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