Marketing Data Management
Seamlessly enhance and extend customer data activation.
How SAS® Delivers Marketing Data Management
Move beyond a traditional customer data platform with our hybrid architecture.
A true digital picture
- Understand digital activity by tracking and synchronizing customer behavior across devices and digital touch points.
- Get unparalleled access to customer data – including joining known and unknown digital interactions across the organization – to support insight, marketing analytics, personalization and customer decisioning.
Powerful analytics, easy access, real-time activation
- Detect digital events in real time and apply sophisticated analytics on the spot.
- Enable business users to collect and structure data for real-time analysis.
- Incorporate relevant customer behavioral data for real-time personalization that improves customer satisfaction and increases business acumen.
Data activation across the customer journey
- Extend customer experience management beyond the marketing department.
- Provide areas like service, fraud, risk, credit and merchandising with the same unified customer profile and insights.
- Lay the foundation for interaction consistency and a great customer experience using analytically driven customer insights and automated journey shaping tasks.
Why choose SAS for marketing data management?
Get to Know Marketing Data Management by SAS
Recommended Solutions for Marketing Data Management
- SAS® 360 DiscoverCapture behavioral information across your brand’s digital customer experience and extend past traditional digital analytic reporting.
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.