How SAS® Delivers Embedded Customer Analytics
Make better decisions, take action quickly and derive value faster with embedded customer analytics that delivers out-of-the-box insights.
An analytics-ready dynamic data set – without waiting for IT
Easily collect customer behavior data across all digital channels. Merge collected digital data with other offline data sources, and transform it into business-ready insight using simple, wizard-driven configuration tools. The result is an analytics- and marketing-ready data set that any SAS marketing solution can use, providing immediate insights.
Strong focus on data quality
Marketers today face a few main challenges – data access, technology limitations and resource constraints. SAS solutions provide the automated data collection and transformation processes to move past common data challenges. SAS builds in technically advanced reporting, attribution, testing and predictive analytics capabilities that enable you to take analytically driven actions.
Kick-starting the deeper needs of data scientists
Data scientists have long created classic GLM-based predictive models. Prescriptive analytics and machine learning techniques are now becoming the norm. SAS enables data scientists to easily manipulate and merge data in preparation for analytical modeling. Want to create models in other tools like R or Python for use in SAS marketing solutions? No problem.
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