How SAS® Delivers Embedded Customer Analytics
Make better decisions, take action quickly and derive value faster with embedded customer analytics that delivers out-of-the-box insights.
Automated discovery
Automatically discover better options using SAS Customer Intelligence 360 to look for common attributes among customer data. This "do it for me" approach can, for example, help you discover a segment and find an alternate variant that performs better for that segment than the winning variant.
Testing, experimentation & recommendation engines
Test activity paths for web and mobile content across experiment methodologies, such as A/B/n testing, multi-armed bandit testing and multivariate testing. Out-of-the-box analytical automation supports the your desired agility for your optimization efforts. Product recommendations for a user are generated by analyzing navigational and behavior patterns to estimate preferences for products. Recommendations are then delivered using collaborative filtering.
Algorithmic & rules-based attribution
Analyze the impact and business value of all company-generated marketing interactions across the complex customer journey. Marketers can make strategic decisions about future investment levels, as well as more tactical decisions about what activities to run.
Recommended Solutions for Embedded Customer Analytics
- SAS® 360 DiscoverCapture behavioral information across your brand’s digital customer experience and extend past traditional digital analytic reporting.
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
- SAS® Visual AnalyticsVisually explore all data, discover new patterns and publish reports to the web and mobile devices.
