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Customer Intelligence for the always-on digital economy.
By Mike Blanchard, Head of Customer Intelligence Solutions, SAS Northern Europe

Customer Intelligence for the always-on digital economy by Mike Blanchard, Head of Customer Intelligence Solutions, SAS Northern Europe.

Choice. It's a wonderful thing.
Depending on where you sit in the market consumer choice presents either a fearsome threat to your lines of revenue or a wonderful pool of opportunity brimming with profit potential. From the consumer’s perspective it’s never been easier to get under the skin of what a brand is offering, or to scan the Net for bigger and better products, services and promotions... Continue reading the full paper by completing the form.

Key aspects discussed in this paper

  • Insight-at-speed: the new battleground of competitive advantage
  • The new Customer Intelligence; The three critical capabilities successful brands integrate.
  • Advanced Analytics; Why a one-size-fits-all approach is unfit for purpose in the digital economy.
  • Into the smart future of Customer Intelligence; How can SAS transform your insight capabilities, loyalty and profitability?

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