SAS to continue support beyond Tokyo Olympics and Paralympics

SAS is delighted to announce that it will continue to provide its world-leading analytics solutions to British Rowing until December 2021 through the rearranged Olympic and Paralympic Games next summer.

SAS will work with British Rowing to develop powerful data solutions across the business including the GB Rowing Team, as well as investing in grassroots rowing. Since becoming the Official Analytics Partner of British Rowing in 2014, SAS has helped British Rowing maximise the use of data to inform decisions across the whole organisation.

Charles Senabulya, VP & Country Manager, SAS UK & Ireland, said: “We’re delighted to continue our support for British Rowing in what are extremely challenging times for all organisations. Coaches and athletes have had to adapt, just like businesses, to remote training away from the water and communicating virtually rather than face‐to‐face. On a positive note, the postponement of the Olympics and Paralympics until next year at least gives British Rowing more time to use analytics to uncover important insights from performance data.”

Commenting on the extension of the partnership, Andy Parkinson, British Rowing CEO said: “In challenging times for the sport, it’s fantastic that SAS has agreed to continue its support beyond the Olympics and Paralympics next year. Through this partnership, we’ve been able to significantly accelerate our understanding of our data and build infrastructure that is now helping us make decisions and optimise our long‐term strategy.”

Through the partnership, SAS’ advanced analytics software and consultancy are being used across broad areas of the business including membership analysis, competition ranking algorithms (the SAS Ranking Points Index) and performance data analysis. In recent years, significant progress has been made in building data‐led models of performance data, helping British Rowing better understand the precise factors that can influence and affect an individual’s performance.

Nick Scott, Head of Performance Support explained how the partnership is helping the GB Rowing Team: “Rowing is an incredibly data‐rich sport, but just having lots of data does not mean you will automatically find the next competitive advantage. With this latest SAS project, we are using advanced analytics to link and interrogate never before combined data sources to do two things ‐ confirm what has made us successful in the past and find novel ways of optimising our training for the future.”

Read more about the partnership here

About British Rowing

British Rowing, as the governing body for the sport, is responsible for the development of rowing in England and the training and selection of rowers to represent Great Britain.

Rowing has a proud history as one of GB’s most continuously successful Olympic sports producing World, Olympic and Paralympic champions from across the UK. The GB Rowing Team is supported by the National Lottery Sports Fund.

Over 639,600 row, indoor or on-water, each month according to Sport England’s Active Lives Survey May 2017/18.

British Rowing’s mission is to lead, enable and inspire excellence in rowing at all levels. Our vision, through rowing, is to promote the positive impact of the sport by providing an enjoyable experience for all participants while upholding our position as a leading rowing nation.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2020 SAS Institute Inc. All rights reserved.

Editorial contacts:

Visit the SAS Press Center: