SAS a Leader: Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management
Positioning based on completeness of vision and ability to execute
“Customer experience” is more than marketing buzz – it is often the differentiator between a good brand and a great one. With SAS® Customer Intelligence, marketers use advanced analytics across channels to make on-the-spot choices that match customer expectations. And for the 11th consecutive year, SAS is a Leader in Gartner’s Magic Quadrant for Multichannel Campaign Management.
“Today’s always-online, always-connected consumers expect a personal touch from retailers when they shop,” said Tiffany Jayne Carpenter, Head of Customer Intelligence at SAS UK & Ireland. “Whether they are in-store or browsing online, the experience must be personalised, relevant and instantaneous for the customer and optimised across multiple channels and devices. Retailers are coming to realise that this can’t be done without real-time predictive analytics.”
But without speedy delivery, insights can come too late to hold a customer. SAS Real-Time Decision Manager is among the multichannel solutions pushing SAS Customer Intelligence ahead of the pack. The offering enables marketers to deliver relevant offers in real time – when it matters. Powered by automated analytics, SAS Real-Time Decision Manager provides the best offer at the right time via customers’ preferred channel.
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