SAS Hurley Classic brings together professionals and beginners

SAS sponsors the 2016 International Paddlesport Festival celebrating freestyle watersports for all levels

SAS, the leader in analytics, is sponsoring the SAS Hurley Classic 2016, a celebration of freestyle watersports, taking place at Hurley Weir this weekend on 19 and 20 November. The event welcomes paddlers of all levels of experience, bringing together pros and amateurs to compete head-to-head and learn.

This year more than 400 attendees are expected, as significant year-on-year growth in participants and audience continues. Freestyle athletes from 17 countries around the world will take part, including top British and European athletes. Stephen Wright, the current World Champion in a ‘squirt boat’, joins the event again this year. Adding to the star appeal are Quim Fonataine, the current European Champion, and Lukas Cervinka, the four-time European Champion. Other big names include local paddler and last year’s winner Alan Ward, and the Catalan 2015 Champion Nuria Fontaine

New events this year include the battle to be crowned ‘Hurley Super Champion’, which sees athletes going head-to-head across the five main events making up the SAS Classic. Another major new activity this year is ‘Rolling’ - righting a capsized kayak by use of body motion and/or a paddle. The event will be host to the World Championships in Rolling, with two indoor pools stationed in the big marquee.

Event co-ordinator Andrew Jackson said: “The event is now very firmly in everyone’s diary. Year on year it grows and grows and the excitement around the SAS Hurley Classic is amazing. Together with SAS we have created a river of dreams that does a fantastic job of bringing the community together, rubbing shoulders with top athletes and motivating people to get out and have a wonderful time.”

Rachel Lockwood, Marketing Director, SAS UK & Ireland, comments: “SAS Hurley Classic continues to be a major success, and we’re proud to be sponsoring and hosting the event again this year. We look forward to welcoming participants from around the world to another exciting competition and a fun festival for all.”

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

 

Editorial contacts:

David Smith
David.C.Smith@sas.com
+44 (0)1628 490 433

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