SAS a Leader in Gartner’s 2015 Digital Market Analytics Magic Quadrant

SAS offers a comprehensive digital marketing analytics suite that addresses the full digital marketing analytics lifecycle from data collection through to measurement

Today's digital consumer is looking for differentiated service. Customer experience is fast becoming key to keeping consumers happy and loyal. Companies that successfully manage the customer journey across all channels can increase customer satisfaction, reduce churn and increase revenue. SAS® analytics intelligence helps marketers manage complex customer relationships across all touchpoints and has been named a Leader in Gartner's first annual Magic Quadrant for Digital Marketing Analytics.[i]

Today's CMO faces a proliferation of digital channels. Consumers use multiple digital channels over a variety of devices leaving a huge trail of data that marketers must harness to help make decisions such as what offers to promote via which channel.

"One of the challenges CMOs face is using all this sophisticated information to drive decisions," said Christine Moorman, Professor at Duke University's Fuqua School of Business and Director of The CMO Survey. "It's not just about getting the right data, but managing the processes and capabilities, and bringing marketing analytics into decision-making."

SAS® Customer Intelligence helps companies achieve a customer-centered digital business strategy with an integrated decision management approach to solving critical challenges across marketing – including planning customer-centric strategies, gaining insight from big data and analytics, optimising omnichannel customer interactions, and understanding the customer's digital experience.

With award-winning data management capabilities, best-in-class analytics, and superior domain expertise, SAS gives businesses the confidence to dynamically design and manage 1:1 customer journeys.

"Our customer experience software provides the breadth of capabilities needed to turn customer experience insights into marketing campaign execution," said Mike Blanchard, Head of Customer Intelligence Solutions at SAS UK & Ireland. "Recognition of SAS as a leader in this inaugural evaluation from Gartner reinforces our commitment to using analytics in our digital marketing solutions to provide deeper cross-channel insights for our customers."

[1] Gartner Inc. Magic Quadrant for Digital Marketing Analytics, Martin Kihn, Adam Sarner, Andrew Frank, Kirsten Newbold-Knipp, Christi Eubanks. September 17, 2015.

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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