Customer Experience in
Peter Hinssen welcomes two CX experts, Steven Van Belleghem and Steven Hofmans. More and more commercial approaches involve filters and subscription models. Think about bots like Alexa and Google Home, or food-box subscriptions.
This results in customer relationships becoming increasingly complex and uncertain. Steven Van Belleghem explains the three best practices brands should follow to stay relevant and visible: transactional convenience, emotional convenience and helping customers save the world. Steven Hofmans explains how data and analytics can help create this transactional & emotional convenience.
29 May 2020 | 14.00 - 14.30 hrs