| Monday, 04th May | | |
1:00 p.m.
| Registration & Welcome (tea & coffee) |
1:30 p.m.
| Welcome remarks & introductions | | Adrian Carr, Head of Marketing AI and Decision Science |
1:45 p.m.
| The Customer Intelligence (CI) comms & analytics landscape | Covering the latest trends and challenges in the communications industry, across the vendor landscape, operators, market news and more importantly how these may impact upon your consumers, and your businesses. | .Matthieu Joosten,
Global Communications Industry Leader |
2:45 p.m.
| Tea & Coffee break | | |
| 3:00pm | The path towards customer journey optimisation - Discussion | A walk through the recent progress SAS have made into solving the Customer Journey Optimisation challenge. SAS have approached this challenge iteratively by first solving the attribution challenge – what is contributing to success – to then move on to what can I do to improve probability of success. | Adrian Carr, Head of Marketing AI and Decision Science |
| 4:00pm | Customer Experience 2030 – a look into the crystal ball | The changing customer expectation towards the experience brands provide is obviously changing. SAS conducted a global survey in order to undermine the “gut feeling” with empirical data. Find out more about the 2030 paradox and how brands can prepare themselves for the paradigm change in digital trust and loyalty. | Manuel Tönz, Head of Customer Intelligence, SAS Switzerland |
4:30 p.m.
| Customer Intelligence in Action: Use cases | | |
5:00 p.m.
| Day 1 summary and conclusions | | |
5:30 p.m.
| Day 1 concludes | | |
6:30 p.m.
| Networking Dinner: Location TBC | | |