Agenda

Monday, 04th May  
1:00 p.m.
Registration & Welcome (tea & coffee)
1:30 p.m.
Welcome remarks & introductions Adrian Carr, Head of Marketing AI and Decision Science
1:45 p.m.
The Customer Intelligence (CI) comms & analytics landscapeCovering the latest trends and challenges in the communications industry, across the vendor landscape, operators, market news and more importantly how these may impact upon your consumers, and your businesses..Matthieu Joosten,
Global Communications Industry Leader
2:45 p.m.
Tea & Coffee break  
3:00pmThe path towards customer journey optimisation - DiscussionA walk through the recent progress SAS have made into solving the Customer Journey Optimisation challenge.  SAS have approached this challenge iteratively by first solving the attribution challenge – what is contributing to success – to then move on to what can I do to improve probability of success.Adrian Carr, Head of Marketing AI and Decision Science
4:00pmCustomer Experience 2030 – a look into the crystal ballThe changing customer expectation towards the experience brands provide is obviously changing. SAS conducted a global survey in order to undermine the “gut feeling” with empirical data. Find out more about the 2030 paradox and how brands can prepare themselves for the paradigm change in digital trust and loyalty.Manuel Tönz, Head of Customer Intelligence, SAS Switzerland
4:30 p.m.
Customer Intelligence in Action: Use cases  
5:00 p.m.
Day 1 summary and conclusions  
5:30 p.m.
Day 1 concludes  
6:30 p.m.
Networking Dinner: Location TBC            
Tuesday, 05th May
9:00 a.m.
Registration & Welcome (tea & coffee)  
9:30 a.m.
Day 1 re-cap  
9:30 a.m.
Product Management UpdateWe highly value our customer feedback, and in this session will we not only share some of the innovations that are coming in SAS Customer Intelligence in the near future, but also give attendees an opportunity to comment on, and make recommendations for future product features and enhancements.SAS Product Management
10:30 a.m.
Tea & Coffee break  
11:00a.m.
Closing remarks: The Future of Customer Intelligence Adrian Carr, Head of Marketing AI and Decision Science
12:00 p.m.
Networking Drinks & Lunch  
1:00 p.m.
Event concludes  

Back to Top