SAS Customer Intelligence in Communications Forum

May 04 & 05 2020

7th Floor, 199 Bishopsgate,
London EC2M 3TY

Engage customers with confidence. Turn your customer data into better experiences.

This two-day forum will focus on the shifting landscapes and capabilities of Customer Intelligence (CI) data and how CI analytics play a critical role in experience management across the communications industry.

Now more than ever, organisations are required to use customer intelligence data to make real-time and accurate decisions. And then create relevant and personalised experiences. At SAS, we know that it is not without its challenges. We understand that your challenges are constantly evolving and are also often more specific and nuanced in the communications industry, to name a few:

  • High volume of data sources (network data, usage data, product data, consumer data)
  • KPIs to be managed (arpu, churn, NPS, profit, satisfaction)
  • Decisions to make (upsell, cross-sell, retention, on-boarding)
  • When to make decisions (real-time, on-demand, broadcast, batch)

Together these challenges create a dynamic decisioning world. SAS aim to help clients navigate these by sharing experiences and lessons learned from your industry colleagues and peers. Not only does this allow for deeper and more relevant discussions, it also provides opportunities for you to network with likeminded individuals from across the globe.

SAS will also paint a vision for the future, create a view on the industry today, and outline how our capabilities can help you succeed in overcoming the challenges you face.

Who should attend

This Forum is designed for Marketing, Business and IT Leaders across the communications industry with a goal to improve decisioning and exceed customer expectations.

Registration is free of charge


Monday, 04th May  
1:00 p.m.
Registration & Welcome (tea & coffee)
1:30 p.m.
Welcome remarks & introductions Adrian Carr, Head of Marketing AI and Decision Science
1:45 p.m.
The Customer Intelligence (CI) comms & analytics landscapeCovering the latest trends and challenges in the communications industry, across the vendor landscape, operators, market news and more importantly how these may impact upon your consumers, and your businesses..Matthieu Joosten,
Global Communications Industry Leader
2:45 p.m.
Tea & Coffee break  
3:00pmThe path towards customer journey optimisation - DiscussionA walk through the recent progress SAS have made into solving the Customer Journey Optimisation challenge.  SAS have approached this challenge iteratively by first solving the attribution challenge – what is contributing to success – to then move on to what can I do to improve probability of success.Adrian Carr, Head of Marketing AI and Decision Science
4:00pmCustomer Experience 2030 – a look into the crystal ballThe changing customer expectation towards the experience brands provide is obviously changing. SAS conducted a global survey in order to undermine the “gut feeling” with empirical data. Find out more about the 2030 paradox and how brands can prepare themselves for the paradigm change in digital trust and loyalty.Manuel Tönz, Head of Customer Intelligence, SAS Switzerland
4:30 p.m.
Customer Intelligence in Action: Use cases  
5:00 p.m.
Day 1 summary and conclusions  
5:30 p.m.
Day 1 concludes  
6:30 p.m.
Networking Dinner: Location TBC            
Tuesday, 05th May
9:00 a.m.
Registration & Welcome (tea & coffee)  
9:30 a.m.
Day 1 re-cap  
9:30 a.m.
Product Management UpdateWe highly value our customer feedback, and in this session will we not only share some of the innovations that are coming in SAS Customer Intelligence in the near future, but also give attendees an opportunity to comment on, and make recommendations for future product features and enhancements.SAS Product Management
10:30 a.m.
Tea & Coffee break  
Closing remarks: The Future of Customer Intelligence Adrian Carr, Head of Marketing AI and Decision Science
12:00 p.m.
Networking Drinks & Lunch  
1:00 p.m.
Event concludes  


Matthieu Joosten
Industry Leader for Telecoms in Europe, SAS

Adrian Carr
Head of Marketing AI and Decision Science, Global Practice Customer Intelligence, SAS

SAS Institute
7th Floor, 199 Bishopsgate, London, EC2M 3TY


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