Breakfast with SAS
“Analytics for the Future: How will the new ‘Data Generation’ create a fundamental change in how industries interact, prosper and evolve?”
A new generation has emerged that is acutely aware of its consumer capital and the benefits this brings to individuals and society. The “Data Generation” (16- to 34-year-olds) view their personal information as “bargaining chips” to enhance their lives. They expect a hyper-personalised service from brands, which risk failing to survive in this new environment if they don’t better understand these customers. How will analytics change to meet these new demands?
Come and enjoy tea, coffee, bacon rolls and pastries with SAS Software. Join a discussion and debate on the future of analytics.
Speakers
Phil Tetlow
Director and Chief Architect, Three Steps
Hugo D'Ulisse
Head of Information Management, SAS UKI
John Spooner
Head of Advanced Analytics, SAS UKI
Douglas Green
Technology Advisor, SAS UKI
The New 'Data Generation' research paper
By SAS and the Future Foundation
According to a study by SAS and the Future Foundation the “Data Generation” (16- to 34-year-olds) view their own personal information as “bargaining chips” to enhance their lives. They expect a hyper-personalised service from brands, who risk failing to survive in this new environment if they don’t better understand these customers.
This report investigates what is motivating this generation, including their attitudes to artificial intelligence, being able to quantify and forecast all aspects of their lives and the need to continuously acquire skills throughout their careers. It also looks at the how analytics will change to meet these new demands.
Assembly Rooms
54 George St
Edinburgh
EH2 2LR
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Event Details
Date:
Friday 24th March
Time:
08:30: Registration
09:15 - Close
Location:
Assembly Rooms
54 George St
Edinburgh
EH2 2LR
