About this paper
As technology evolves at lightning speed, the bar keeps getting higher. Customers want complete, end-to-end experiences that are seamless across all devices, and mobile is a huge part of this picture. Can marketers move fast enough to meet customer demands? In this paper, the CMO Council shares results from a series of one-on-one interviews with top marketing leaders who are taking bold steps into mobile engagement in an effort to meet and exceed their customers’ expectations for a more connected, relevant and always-on experience. Hear from marketers at Cisco Systems, Dell, The Home Depot, Marriott International, Trip Advisor and more on their challenges, strategies and successes with mobile.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.