SAS | The Power to Know
Dene Jones - Customer Director at Shop Direct

Dene Jones
Customer Director, Shop Direct

Prior to joining Shop Direct, Dene Jones was chief marketing officer at Full Tilt Poker, the world's fastest growing online poker room. Earlier in his career, he spent time as a director at TNS Global, one of the world's largest insight, information and consultancy groups, before which he was marketing director at digital entertainment, the world's largest listed online gaming company.

In September 2013, Dene Jones joined Shop Direct as customer director. Drawing on his wealth of experience in advanced analytics, customer insight and market and competitor intelligence, Dene and his newly formed customer team are working to create a world class, multi-channel customer journey that maximises lifetime value.

Dene is a fellow of both the Royal Statistical Society and the Institute of Direct & Digital Marketing.

Shop Direct is the UK's second largest pureplay online retailer, with annual sales of more than £1.7 billion. Our digital department store brands include, which is now a £800 million brand, and receive over a million website visits every day.

Shop Direct exists to make good things easily accessible to more people. With our department store range, market-leading ecommerce and technology capabilities and unique financial services offer, we're well placed to deliver on that promise.

We sell more than 1,000 famous brands, including big name labels and our own exclusive brands, and deliver 48 million products to our four million customers every year. Our click and collect service, Collect+, delivers to more than 5,500 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit or follow us on Twitter at @ShopDirect.

Wednesday 11th November 2015


18:30 for pre-dinner drinks and dinner

Charlotte Street Hotel,
Vanessa Bell Room,
15-17 Charlotte St,
London, W1T 1RJ

Location map

Back to Top