Bringing Science to the Art of Marketing
SAS would like to invite you to an informal gathering at our London offices for anyone who is interested in bringing a bit more science to their marketing programmes. If you would like to understand how to use your customer data to provide your customers with a more personalised online and offline experience, this is the event for you.
The evening will be hosted at our central London office near Liverpool Street station. Over the course of 60 mins we will:
- Look at how analytics and customer insight are transforming the marketing department
- Introduce you to some techniques you could adopt straight away
- Demonstrate you how you could use data to personalise websites in real time
- Explore the benefits of web personalisation and real-time decisioning
The event will finish with networking accompanied by cheese and wine.
Thursday 12th March 2015
17:30 – 18:00 Registration and networking
18:00 – 19:00 Presentations: Bringing Science to the Art of Marketing
19:00 – 20:00 Networking