Peter Robertshaw joined as marketing director SAS UK & Ireland in November 2013. He is responsible for leading the marketing strategy to further enlighten and engage businesses on how SAS finds answers to their business problems.
Peter joined SAS after building his reputation at SAP in the early 2000s, being one of the core members of the management team as the business became the dominant ERP vendor in the UK. In his most recent role as global marketing director with Active Risk, he embraced digital marketing and social media as an integral part of the marketing campaigns for this risk management software company.
Prior to that he was global marketing director with IFS, the Swedish ERP provider, and earlier in his career worked for Dun & Bradstreet and Unilever.