SAS | The Power to Know

SAS Customers talk about their use of Visual Analytics

Visual Analytics in Mobile Marketing and in Credit Risk Management

Mark Torr, Director of the Analytical Platform Centre of Excellence
Gery Pollet, CEO, Zapfi
Bernd Bütow, COO, Creditreform

Date: Monday 10th March
Time: 16:30 – 17:00
Room: Westminster B

A picture is worth a thousand words - especially when you want to gain rapid insights from complex data. Hear two very different perspectives from our customers on practical applications of data visualisation using SAS® Visual Analytics.

Gery Pollet, CEO

ZapFi is a mobile marketing company that helps organizations with sophisticated personalized marketing through its free Wi-Fi hotspots ('Zapfi Zones'). It chose SAS as a partner to develop a technical solution for analysing consumer surfing behaviour and intent.
Read more.

Bernd Bütow, COO, Creditreform

Creditreform is already Germany's top provider of quality business information and debt collection services and is using SAS® Visual Analytics to widen its market lead through better data visualization. This high-performance solution from SAS makes Creditreform even better at providing the highest quality financial information and credit ratings for businesses.
Read more.

The Gartner Summit is now sold out.


10-11 March 2014


Park Plaza Hotel,

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