Andrew Fowkes
Head of Retail Centre of Excellence

Andrew Fowkes

Andrew Fowkes is retail solutions director within Europe, Middle East and Africa (EMEA) for the Global Retail Practice (GRP) of SAS.

He has over 16 years of experience in the retail industry and leverages his merchant experience in guiding retailers as they blend the art of retailing with the science of SAS technology. Andrew regularly meets with senior management in leading retail organisations introducing them to the Power of SAS for Retail and raising the awareness of the strategic benefits of retail planning software.

His responsibilities include designing strategic solutions that support the customers’ business requirements along with an appropriate implementation roadmap driving associated business results.

Prior to joining SAS, Andrew served as Operations Director for Marketmax in the UK, playing a major role in opening the European retail market for the merchandise planning software company. Before Marketmax, he was buying/merchandising manager with Marks & Spencer responsible for international sourcing, Menswear, Homeware and Lingerie.

While at Marks & Spencer, he developed implementation expertise as business sponsor in implementing planning software across all buying divisions of general merchandise. He is a frequent contributor at retail industry conferences and meetings in EMEA.

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