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Merging Marketing and Merchandising in Retail to Drive Profitable, Customer-Centric Assortments

 

About this paper

When putting retail analytics into practice, an often overlooked function is optimizing assortments by specific trade areas. It's here where marketing and merchandising can really work together to crank up relevancy and drive profitable, customer-centric assortments.

Read more in this presentation summary from SAS Global Forum.

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