SAS | The Power to Know
Blue radiance
cq5dam.thumbnail.319.319
White Paper

Merging Marketing and Merchandising in Retail to Drive Profitable, Customer-Centric Assortments

 

About this paper

When putting retail analytics into practice, an often overlooked function is optimizing assortments by specific trade areas. It's here where marketing and merchandising can really work together to crank up relevancy and drive profitable, customer-centric assortments.

Read more in this presentation summary from SAS Global Forum.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

Have a SAS profile? To complete this form automatically Sign In

*
*
*
*
 
*
*

All personal information will be handled in accordance with the SAS Privacy Statement.

 
  Yes, I would like to opt-in to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services.
 
 

Back to Top