About this paper
Today’s telecommunications companies have access to a huge wealth of consumer and personal information. When used appropriately, this data help analysts and data scientists optimize marketing campaigns, perform advanced network analysis and forecast handset demand. If taken a step further, this data can be anonymized and enriched to the point where the entire customer data store can be monetized for further downstream benefits.
In this special collection of interviews sponsored by SAS, discussions with top data scientists from General Mills, Kaggle Inc. and the director of the MIT Sloan Center for Information Systems Research focus on analytic problem solving, creative approaches to data, tenacity and the importance of relationships.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.