About this paper
At a time when customers are empowered, demanding and forever switching between channels to interact with your business, many organizations fail to realize that the concept of channel means nothing to the customer. Customers simply expect you to know them, personalize the message and treat them as unique. Anything else could be a deal breaker. This e-book helps marketers answer important questions such as how can I know my customers better and create the best experience while staying on budget. Learn how analytics can help you create a data-driven marketing process that will increase customer satisfaction and your ROI.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.