About this Infographic
A SAS/Leger survey of Canadian smartphone owners found that mobile marketing is key to increased sales and improved customer loyalty.
Canadians surveyed said that they would buy more if presented with promotional coupons on their smartphone while out shopping.
When asked what they would do if they received a promotion on their smartphone that applied to either the item they were buying or a complementary product, 38 per cent of Canadians said they would buy both items.
In addition, 58 per cent said they'd be interested in receiving personalized promotions from nearby stores while out shopping.
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