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2016 SAS Holiday Shopper Survey

Holiday Shopper Insights and Retail Trends

Holiday Shopping Report

With Halloween over, the holiday season is officially in swing as retailers replace pumpkins and witches with trees and ornaments. Holiday shoppers are gearing up for gift buying and bargain hunting. Many shoppers will attempt to stick to last year’s budget, which presents retailers with the challenge of vying for more of the wallet to increase sales this season. In addition, traditional shopping is giving way to more digital experiences, especially among the millennials, and retailers will need to focus both in-store and online.

In October, SAS conducted online survey research among 4,061 adult shoppers from the United States, Canada and the United Kingdom to gain insight into their holiday shopping habits.

Here’s a look at what we found.

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