Webinar

Getting Digital Right: How Cutting-Edge Martech Builds Authentic Consumer Trust

Available On-Demand

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In an era where digital interactions often replace face-to-face engagement, earning and maintaining consumer trust has never been more critical—or more challenging. 

This webinar explores how Canadian Tire Financial Services realizes its philosophy of keeping “Customers for Life” by using best-in-class marketing technology (Martech) to not only automate and optimize but humanize their customer engagement programs. 

Join us as we go behind-the-scenes of the strategies and solutions that helped create personalized, transparent, and value-driven experiences at scale. From leveraging AI to deliver meaningful content, to using customer data responsibly to foster credibility, you’ll discover how cutting-edge Martech can bridge the gap between brand and consumer.

Whether you’re a CMO, digital or CX strategist, or brand leader, this session will equip you with practical insights and real-world examples to help you turn your tech stack into a trust-building growth engine.

Key take-aways:

  • Delivering personalization without compromising privacy
  • Overcoming fragmented data and inconsistent messaging
  • Ensuring your tech stack is aligned with what customers actually value

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About the experts


Jonathan Moran

Head of MarTech Solutions Marketing, SAS

Jonathan Moran, Head of MarTech Solutions Marketing, covers global product marketing activities at SAS, with a focus on customer experience and marketing technologies. Prior to SAS, Jon gained over 20 years of marketing and analytics industry experience at both Earnix and the Teradata Corporation in pre-sales, consulting and marketing roles. Over the span of his career, Jon has had the opportunity to not only architect, develop, demonstrate and implement analytical software solutions, but also to work on-site with Fortune 500 customers across industries helping them solve unique digital marketing analytics business issues. 


Neil Hardy

Associate Vice President Customer Engagement,
Canadian Tire Financial Services

Neil leads customer engagement strategies at Canadian Tire Financial Services. With a background in progressive marketing leadership roles across large enterprises with a focus on banking and telecommunications sectors, Neil brings over a decade of experience in digital marketing, customer acquisition, and lifecycle engagement. His leadership has shaped how brands deliver personalized, real-time experiences and inspired embrace smarter, more adaptive approaches. Neil is passionate about delivering impactful experiences that build loyalty and drive growth—from developing and implementing Martech roadmaps, deploying and scaling next-best-action tools, customer journey mapping , to agile practices.

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