On-Demand Webinar

Digital Transformation in Life Insurance

How to Create an Exceptional Customer Experience while Boosting Business Profitability

Cost: Complimentary

About the webinar

As we step into 2022, insurers are more focused on increasing customer personalization and creating agile, rewarding experiences whilst optimizing operational and distribution costs.

McKinsey has identified a personalized insurance engine – a growing imperative for insurers as “customers are increasingly demanding the sophisticated, on-demand tools they know from other industries.”

IDC predicts that by 2024, “50% of all policies of non-life and life insurers will be sold through a fully automated personalized insurance engine and client-guided customer journeys, creating stronger brand loyalty.”

How can SAS help? SAS Customer Intelligence 360 can empower insurers to embark and succeed in their digital transformation journey by enabling with the following pillars:

  • Customer Journey Orchestration (CJO): Use real-time data to analyse current behaviour to predict and adjust future behaviour for journey decisioning.
  • Real-Time Interaction management (RTIM): Deliver relevant experiences, value and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints.
  • Cross-Channel Campaign Management (CCCM): Provide customer data, analytics, segmentation, and workflow tools for designing, executing, and measuring digital marketing campaigns.
  • Customer Data Platform (CDP): Solve a long-standing problem by ingesting customer data and providing tools for analysis, segmentation, and activation, typically for marketing use cases.

During this interactive virtual session, we will describe and provide a detailed live demonstration of how these pillars can help you accomplish the goal of digitally transforming your organization.

Join us to learn about:

  • What market trends you should account for in the next 3-5 years.
  • What common digital transformation challenges exist in the insurance industry and how to overcome them.
  • The steps involved in the technical and business transformation of the plan member experience.
  • The benefits and differentiators SAS provides over other martech vendors when it comes to insurance digital transformation.
  • Real-life examples of customers SAS is working with to enable this transformation and the value metrics we have provided them.

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About the Experts

Paulo Salomao
Managing Director, Accenture

Paulo is a Managing Director at Accenture, where he leads the Canadian Insurance and Asset Management businesses. He has 15+ years of experience in consulting and executive roles, and worked across multiple strategy, digital, and operations transformation initiatives throughout his career.

Prior to Accenture, Paulo held a number of executive roles including VP, Strategy at Manulife (the 8th largest LifeCo globally). Prior to Manulife, Paulo worked at McKinsey & Company, where he spent most of his tenure advising C-suite executives and Boards in Financial Services.

Paulo holds an MBA and an MASc from the University of Toronto, and a BEng in Control and Automation from Unicamp (Brazil).

Jay Gunasekaran
Canada Lead, Customer Intelligence, SAS

Jay Gunasekaran is a Strategic Pre-Sales Solution Architect at SAS. He is responsible for helping brands move from data, to insight, to action with rich functionality for adaptive planning, journey activation and real-time decisioning.

Amit Kumar Kathpalia
Account Executive, Insurance, SAS

Amit Kumar Kathpalia leads the Insurance sector at SAS Canada covering both Life and P&C carriers. He has spent over 16 years in high tech organizations managing channel partners, enterprise accounts and strategic accounts primarily in Insurance and Banking. Amit’s passion is helping his clients improve their customer experience by using digital, data and analytics. He has experience working with clients on digital transformation initiatives from driving improved retention and next best action offers to  prevention of financial crimes such as AML and Fraud. Prior to joining SAS in 2011, Amit held account management positions at IBM and Sybase/SAP.

Craig Kestecher
Systems Engineer, Global Customer Intelligence Practice, SAS

Craig Kestecher is a Systems Engineer in the Global Customer Intelligence Practice at SAS. He provides domain expertise in the development, sales support, and implementation of the practice’s customer intelligence solutions. Craig consults across industries – financial services, retail, healthcare – to enable marketing departments to craft meaningful and optimal customer experiences and maximize their ROI.

Craig holds a bachelor’s degree in Management Information Systems from the Fox School of Business at Temple University.