Data and technology strategist and expert in the field of CRM, Iris
Simon is a data and technology strategist and expert in the field of CRM. His expertise is in deep customer insight, whether it be customer and Big Data analytics or market research, and using this insight to help businesses to win and retain customers. With a blend of client-side, consulting and agency experience, Simon has worked for and advised some of the world's biggest and most progressive brands to deliver commercial benefit from data through business intelligence, data analytics, marketing automation and martech implementation. Simon leads Iris’ Data Driven Marketing practices globally and counts P&G, Samsung and Barclays amongst his clients. .