On-Demand Webinar

Do You have the Right Influencers for Your Brand?

Advanced Analytical Insights: Improving your customer’s experience (CX)

Cost: Complimentary

About the webinar

The post-pandemic era customer demands a seamless customer experience, whether they are shopping in store or on their mobile phone. Learn how combining data from multiple sources can enable you to understand your key customer segments better so you can meet their needs. Leaders in this field are using personalisation and social listening to really get into their customer's shoes.

The unstructured text in online reviews, social media and blogs can be analysed using SAS Visual Text Analytics to uncover key themes, problems and customer service issues.  Retailers need to urgently address if they are not to lose that shopper to a competitor, with a more responsive system.

Learning points:

  • The cost of a well-publicized negative review from an influencer - even when it's not your product at fault!
  • The value personalisation can bring if it's done right.
  • The opportunities available for shaping your future product offering in response to feedback from your best customers.

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"You can take advice from partners, from specialists in these really fast-moving areas, but own your own strategy and your own data, and beyond that look for your specialists"
-Maria O'Flynn, Marks and Spencer 

About the Experts


Sara Boltman
Founder
Butterfly Data

Sara Boltman is the founder of Butterfly Data and has spent her career in the UK  helping organizations extract value from their data using SAS. She is a certified cloud solution architect and machine learning specialist with a real enthusiasm for the speed and agility achieved when running analytics in the cloud. She loves exploring data, finding patterns and trends, building models and improving processes.


Pat Valente
Data Science Solutions Specialist

By leveraging best-in-class software and modern data mining techniques, Pat helps businesses visualize the potential of their data in order to surface relevant insights from it. Pat holds an academic background in Economics and Statistics along with over 20 years of business experience. Pat can easily understand and address data challenges in large organizations, and he knows how to help create value at every step of the analytics lifecycle from data discovery through to business strategy. As a recognized industry expert, Pat has delivered numerous webinars and workshops focusing on how SAS solutions can aid businesses in their analytic growth.

 

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