Marketing in Uncertain Times

Learn how Deloitte’s Marketing as a Service (MaaS), powered by SAS, is a cost effective
way to reach customers.

On-Demand Webinar Presented by SAS and Deloitte

About the webinar

It is no secret that marketing succeeds at the intersection of technology, data science and behavioural marketing; this is especially magnified under the current COVID-19 crisis.  However, given the pace of change in all three of these intersection points, building a business case becomes almost impossible.

How can a marketing investment of that magnitude create a return within a two year timeframe?  While there are many approaches, Deloitte has been working with SAS on a few that have proven successful.

Join us to better understand how you can make an impact now.

Join SAS and Deloitte to learn how to:

  • Understanding how the pace of change, COVID-19 as an example, impacts how we market 
  • SAS and Deloitte’s point of view on how MaaS presents the highest probability of success during uncertain times
  • Dive into one of those successful options being used by several clients

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Marketing will continue to be more about technology and analytics to discover and engage consumer behaviour effectively...especially in the storm of change we find ourselves in

About the Experts

Julio Tavares
Vice President, Database Marketing and Insights

Julio has a Doctorate in Leadership & Change and over 25 years of experience. The core focus of his work has been data and outcomes focused innovation - implementing a variety solutions and technologies within marketing, analytics and operational environments.  Most of his career has been in consulting supporting a variety of industries and 15 years with 2 of Canada’s top financial services companies.  Currently Julio leads the Database Marketing & Insights group and is involved in a variety of projects across Deloitte in the areas of data, analytics and marketing.

Ann Teolis
Director, Global Alliance Management

As Director, SAS Global Alliance with Deloitte, Ann is responsible for leading the development and growth of our partnership with Deloitte, transforming data into intelligence. Working with our industry and technology experts, Ann and her team identify common points of intersection between Deloitte offerings and SAS market leading technology. She manages the team to develop go to market offerings and accelerators in Regulatory Risk and Risk Transformation, Customer Intelligence, Fraud and Security Intelligence, and AIOT.  The global partnership is recognized for its innovation leadership and consistent revenue performance.