Clearing the Mist of Digital Transformation

The Role of Data and Analytics in a Plan to Success

Available On-Demand

About the webinar

Digital Transformation is the talk of the town and is transforming industries. But what is it really… and in a world where analytics is king, how does digital transformation impact your data and analytics?

We will look at use cases that illustrate the impact of digital transformation and focus on where digital transformation has created risks for fraud and financial loss. We'll round out or discussion by considering how data and analytics can protect businesses as they transform digitally.

Enjoy a digital, complimentary copy from Zencos and featured speaker Fritz Lehman.  Brush up on what “Digital Transformation is Essential to the Survival of Your Business” can mean to modernize and ensure long term survival.  

The webinar will explore: 

  • Understanding the true definition of Digital Transformation through examples
  • The new risks that transformation might cause and how data and analytics can support prevention
  • Key aspects of Digital Transformation projects including cloud, best practices and why projects fail

Have a SAS profile? To complete this form automatically Sign In


All personal information will be handled in accordance with the SAS Privacy Statement.

  Yes, I would like to receive occasional emails from SAS Institute Inc., its affiliates, and third parties whom SAS has a business relationship with about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.
Digital Transformation can seem difficult to understand and difficult to explain. Join SAS and Zencos, industry experts will share clear examples that will make sense and how to apply actional ideas on where analytics can fit.

Read Up On The Topic!

Enjoy a digital, complimentary copy from Zencos and featured speaker Fritz Lehman.  Brush up on what “Digital Transformation is Essential to the Survival of Your Business” can mean to modernize and ensure long term survival.  

About the Experts

Fritz Lehman
COO, Zencos

Fritz is passionate about taking care of the customer and brings more than 30 years of experience in solution sales, delivery and support.  Since joining Zencos in 2018, Fritz is working to continue accelerating corporate growth while maintaining the customer experience that Zencos is known for. As COO, Fritz uses his broad customer experience to ensure that both growth and customer experience go hand in hand.

For more than 30 years Fritz has been passionate about taking care of the customer and brings experience from his varied roles in all aspects of solutions sales, delivery and customer support. An accomplished public speaker, Fritz has been a keynote speaker at conferences in Brazil, Chile, China, Italy, Japan, South Korea, Singapore, Spain, and the United States where he spoke to his expertise of analytics, leadership and customer experience.

Fritz holds a Bachelor’s degree in education from the University of Oklahoma.  Before retiring from SAS Institute in 2018, Fritz served as Executive Vice President and Chief Customer Officer.  Outside of the office, Fritz has been committed to service through philanthropic work with organizations including the Food Bank of Central & Eastern North Carolina and Dress for Success.  While at SAS, he helped establish a program to support the food bank, helping SAS to become the food bank’s second-largest volunteer organization.

Amanda Holden
National Executive Fraud & Security Intelligence

Amanda is a technology, fraud and operations leader with 25+ years experience in financial services and a focus on data, analytics and operational excellence. Amanda is a proven leader and facilitator of business-technology strategies and partnerships.  

In her current role as a National Executive for Fraud & Security Intelligence for SAS, Amanda is responsible for driving business development and go to market strategies for SAS Fraud and AML products and services. As a leader and evangelist, Amanda is focused on finding solutions to customers’ financial crimes, loss and AML problems. She is passionate about data & analytics and the role they play in reducing financial crimes in Canada

Amanda is the Executive Sponsor for the SAS Women in Analytics Network and a longtime supporter of empowering girls and women in STEM programs. She is a mother of one son and is proud to call herself a “geek” - rarely far from the many tools, technologies and gadgets that she enjoys in life and in business.

Brad Barron
Advisory Industry Consultant

With more than 22 years of experience in the property and casualty insurance industry, Brad has broad experience in both customer facing and leadership roles spanning the entire policy lifecycle.  Brad has served in claims, SIU, underwriting, sales, IT and enterprise operations and project management.

Prior to SAS, Brad was the Global Financial Crimes Leader with IBM helping customers across the globe build out a fraud vision, strategy and technology roadmap to demonstrate business value. Prior to IBM, Brad was at Nationwide Insurance for over 18 years where, among many roles, he was the National Director of the Intelligence Operation responsible for the enterprise fraud strategy, policies and procedures, quality assurance, and the fraud intelligence operation. While also at Nationwide, Brad was the Director of a field operation responsible for the prevention, detection and investigation of all fraud related activities representing over $2.5 Billion of direct written premium (30% of Nationwide’s total DWP).

Brad earned his Bachelor of Science degree in Criminal Justice and Sociology at Morningside College and is a Certified Fraud Examiner (CFE), Certified Insurance Fraud Investigator (CIFI), Fraud Claims Law Specialist (FCLS), Associate in Claims (AIC) and a Six Sigma Black Belt (SSBB).