Improve the experience of your customers through digital channels | SAS

 

Improve the experience of your customers through digital channels

Wednesday, December 9th, 2020
10:00 am Dominicana, Trinidad & Tobago, Antigua,
11:00am Jamaica, 09:00 am Bahamas

The banking sector faces its biggest challenge: going fully digital. Ten years ago, users still had to wait in long lines at banks, today the landscape has completely changed. The actions they must take to adapt to the "new normal" after the coronavirus crisis are key trends for a financial institution to remain in force after COVID-19.

  1. Alignment with the new consumer values: since the pandemic has created new priorities for users when it comes to preferring a digital banking service, financial institutions must give more importance to values ​​such as hygiene, virtuality and continuous support.
  2. Ease of use of remote channels: Now consumers want efficient, empowered and instant access to financial services, especially from the web and smartphones that are their preferred means of communication.
  3. Communication channels and personalized customer service: as in the case of chatbots that, based on artificial intelligence, provide a more personalized, continuous and low-cost interaction.

Nextech in alliance with SAS Institute, has managed to position itself as a strategic ally for the development and implementation of technology platforms based on solutions that generate added value and a competitive user experience, thus improving the experience of its users in a personalized, interactive and quality, enhancing relationships with its customers and making the commercial platform more effective.

In the virtua event "Improve your customers' experience through digital channels", you will hear from the experts how with the information generated by your customers on digital platforms you can make decisions in real time to create products and services.

Agenda

11:00 a.m.
Greeting

Master of ceremonies
Oswaldo Martínez

11:05 a.m
Segmentation of your customers in the new normal. The use of digital channels.

Oswaldo Martínez
Commercial Director, Nextech

11:30 a.m.
Rething your strategy to create and position your products

Oswaldo Martínez
Commercial Director, Nextech

11:45 a.m.
Demo Solution

Junny Zambrano

 12:00 p.m.
Conclusions and closing.

Master of ceremonies
Oswaldo Martínez

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About our speakers:


Oswaldo Martínez

Director, Nextech

Over 20 years of global sales and business development experience working for different consulting firms, startups, representing a variety of software solutions in Multi-Cultural | Multi-Country territories. Experience developing business in Latin-American & Caribbean. Highly oriented to understanding the customers’ and VARs needs, achieving strategic goals, a strong focus on team work, success and excellence.


Junny Zambrano

Delivery Director

Responsible for building lasting business relationships delivering technological projects within high quality standards, best solutions to fit customers’ requirements.

 

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