Journal of Business Forecasting

Machine Learning Changes The Way We Forecast In Retail and CPG

About this article

Compared to traditional demand forecasting methods, machine learning-based forecasting helps companies understand and forecast consumer demand that, in many cases, would otherwise be impossible. Retailers that have implemented machine learning have found it easy to use, and its ability to learn from existing data takes relatively less time to implement, deliver benefits, and produce high ROI.

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