SAS | The Power to Know
Customer Stories

SAS® helps Indigo get personal with reading enthusiasts

About this article

With the growth of discount competitors in the market, Indigo needed to better manage and utilize its customer data to increase repeat business. Indigo had no shortage of good customer data, what they lacked were the appropriate analytic tools and strategies to optimally identify and target strategically relevant customer segments. By partnering with SAS, Indigo has nearly doubled its campaign results and grown its revenue base, proving that it is still a fierce competitor even in the face of discount retailers.

About SAS

SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

Have a SAS profile? To complete this form automatically Sign In

*
*
*
*
 
*

All personal information will be handled in accordance with the SAS Privacy Statement.

 
  Yes, I would like to receive occasional emails from SAS Institute Inc., its affiliates, and third parties whom SAS has a business relationship with about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.