SAS and Chico's FAS Inc. talk marketing analytics at NCDM 2012
Business analytics software vendor SAS, a leader in customer analytics, will join world-class marketing executives at NCDM 2012 to discuss the role analytics plays in transforming big data into usable customer insight to make marketing more effective and efficient.
Lori Schafer, Executive Advisor SAS, is moderating the panel How Data is Transforming Strategic Marketing (Tuesday, Dec. 4, 10:00 a.m. - 11:00 a.m.), with executives from leading organizations to pinpoint key areas of friction between marketing and technology and discuss best practices in alignment and collaboration.
Keith Clark, Vice President, Customer Relationship Management and Consumer Insights at Chico's FAS, Inc., will appear on the panel Discovering Value in Social Marketing Data (Tuesday, Dec.4, at 1:45 p.m.) to share tips on getting the most out of social in terms of successful customer engagement and healthy ROI.
NCDM 2012 begins on December 3, 2012 at the Gaylord Palms Resort & Convention Center in Orlando, FL. Visit SAS at booth # 110 – 111. Follow SAS at NCDM on Twitter at @SASCI.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.
The Canadian subsidiary of SAS has been in operation since 1988. Headquartered in Toronto, SAS employs more than 300 people across the country at its Vancouver, Calgary, Toronto, Ottawa, Quebec City and Montréal offices. For more information, please visit www.sas.com/canada