Analyst lauds SAS® big data visualization, data management

451 Research: SAS® Visual Analytics and DataFlux consolidation turn up heat in business analytics

In a new report, "SAS gets into visual analysis in earnest, brings DataFlux unit into the fold," leading industry analyst firm 451 Research says SAS is moving to "up its game." SAS, the leader in business analytics software and services, recently unveiled SAS® Visual Analytics with an easy-to-use interface for business analysts, and consolidated its DataFlux business unit into SAS global operations.

The report by 451 Research's BI and Analytics Analyst Krishna Roy notes that SAS Visual Analytics enables analysis, exploration and discovery using large data sets. It says integrating the DataFlux unit into the parent company strengthens SAS' data management and business analytics strategy.

Visualization is key

SAS Visual Analytics, the latest product in the SAS High-Performance Analytics family, provides a fast, simple and cost-effective path to business insight and better decisions.

"SAS Visual Analytics sports a highly visual interface and draws on an internally developed in-memory computation engine, which generates visualizations on the fly and uses the Hadoop open source data-processing framework's file system (HDFS) for local storage," said 451 Research in the report.

The report said that user-friendly SAS Visual Analytics meets "a growing need for business analytics both within its installed base and outside of it."

"The ability to explore and analyze large amounts of data quickly and efficiently is a huge competitive advantage, said Jim Davis, SAS Senior Vice President and Chief Marketing Officer. "451 Research's assessment of SAS Visual Analytics validates our vision of self-service data visualization to uncover insights and opportunities."

SAS Visual Analytics enables organizations to:

  • Apply powerful SAS Analytics to massive amounts of data.
  • Visually explore data at the speed of sight.
  • Share fresh insights with everyone, everywhere, via the Web or mobile devices such as the iPad®.

SAS Visual Analytics combines the industry's leading analytics, unique in-memory architecture, intuitive data exploration, Hadoop support and information-delivery options. It is the only in-memory engine designed specifically for business visualization of big data on inexpensive, nonproprietary hardware.

Data foundation

SAS acquired DataFlux in 2000. The unit operated as an independent subsidiary until this year. DataFlux® technology provides a full data management foundation for other SAS products.

"DataFlux is critical to our business objectives. Incorporating DataFlux into SAS provides a unified data management strategy that strengthens our customers' business analytics and decision management strategies," said Davis.

Read the full 451 Research report: "SAS gets into visual analysis in earnest, brings DataFlux unit into the fold." 

About 451 Research

451 Research , a division of The 451 Group, is focused on the business of enterprise IT innovation. The company's analysts provide critical and timely insight into the competitive dynamics of innovation in emerging technology segments. Business value is delivered via daily, concise and insightful published research, periodic deeper-dive reports, data tools, market-sizing research, analyst advisories, and conferences and events.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

The Canadian subsidiary of SAS has been in operation since 1988. Headquartered in Toronto, SAS employs more than 300 people across the country at its Vancouver, Calgary, Toronto, Ottawa, Quebec City and Montréal offices. For more information, please visit


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