SAS in Telco, Media & Technology

Expand your business beyond all boundaries. Explore how new technology can help you transform complex data into valuable insights that drive your decisions.

Customer Expericence

Customer Experience

81%
rise in customers expectation
to be engaging with chatbots by 2030

  • Use real-time decisions to provide your customer with more relevant, targeted and personalised communications across all marketing channels, devices, at the right time - in the moments that really matter.
  •  With Advance Analytics you can gain a deeper understanding of your customer to predict and prevent churn.
  • Achieve a 360-Degree view of your customer at every touch point of their journey by using AI. You can create a happier and more loyal customer whilst increasing ARPU.
     

Credit Risk

30% reduce in model development and validation cost up by focusing expert resources on your most critical models.

  • Use AI and machine learning to ensure optimal model performance and deployment – in a governed, efficient and transparent way.
  • Take a customer-centric approach by using AI and Advance Analytics to improve revenues and reduce losses.
  • Use Advance Analytics to optimize debt recovery and collection processes whilst increasing customer retention.
  • Perform real-time credit scoring through data analytics to reduce bad debt expense
Credit Risk
Fraud

Fraud

>70% reduction in Fraud losses

  • Detect over 70% of fraud population with one single advance analytical model
  • Detect subscriber fraud across multiple channels in real-time using AI to increase profits and protect inventory.
  • Ensure a seamless customer experience for genuine subscribers, reduce false positives and enhance brand reputation by using advanced analytical techniques.  

Audience Analytics

22% Increase in productivity by automating all marketing lifecycle campaigns

  • Apply advance analytics to your multiple data sources - viewership data, device preferences, location - to build customer segments in OTT channels, offer personalised subscriber interactions.
  • Use AI and machine learning to deliver targeted content whilst lowering churn, increasing revenue, and improving customer experience
  • Produce accurate viewership forecasts and improve advertising ROI with optimized inventory and rate card pricing.
  • Build a centralized decisioning engine to manage the entire customer journey delivering a consistent and personalised messaging in each channel. 
Audience Analytics
Platform

Platform

2021 SAS is the only vendor named a leader in the Magic Quadrant for Data Science and Machine Learning Platforms for all eight years of its existence.

  • Improve your data team productivity. Combine the power of SAS Platform with Open Source technologies in a unified environment and balance your rapid self-service needs with robust governance.
  • Respond in real time to a wide range of customer interactions and operational events with AI and analytics solutions running on a scalable, cloud native architecture.
  • Automate intelligent decision-making in your organisation by transforming raw data into operational insights. You will solve sales challenges, build smarter and faster networks, improve customer service and protect revenues. 

Network

+ 20% improvement in the accuracy of network planning forecast using AI which results in an improved uptime, quality KPI, cost effectiveness and offer great customer experience.

  • Reduce operational process by up to 95% applying advanced analytic techniques to network data. You will gain deeper insights on boosting network performance and improving operations management with special emphasis on automation.
  • Increase asset utilization up to 5% by using AI. You will make more intelligent operational decisions to support the growing demand on network services and become more profitable.
  • Apply AI to detect network faults (including set-top boxes and routers), before customers are affected. You will improve service experience for customers, drive up customer satisfaction levels and increase NPS. 
Network