SAS in Telco, Media & Technology
Expand your business beyond all boundaries. Explore how new technology can help you transform complex data into valuable insights that drive your decisions.
Customer Experience
81% rise in customers expectation to be engaging with chatbots by 2030
- Use real-time decisions to provide your customer with more relevant, targeted and personalised communications across all marketing channels, devices, at the right time - in the moments that really matter.
- With Advance Analytics you can gain a deeper understanding of your customer to predict and prevent churn.
- Achieve a 360-Degree view of your customer at every touch point of their journey by using AI. You can create a happier and more loyal customer whilst increasing ARPU.
Credit Risk
30% reduce in model development and validation cost up by focusing expert resources on your most critical models.
- Use AI and machine learning to ensure optimal model performance and deployment – in a governed, efficient and transparent way.
- Take a customer-centric approach by using AI and Advance Analytics to improve revenues and reduce losses.
- Use Advance Analytics to optimize debt recovery and collection processes whilst increasing customer retention.
- Perform real-time credit scoring through data analytics to reduce bad debt expense
Fraud
>70% reduction in Fraud losses
- Detect over 70% of fraud population with one single advance analytical model
- Detect subscriber fraud across multiple channels in real-time using AI to increase profits and protect inventory.
- Ensure a seamless customer experience for genuine subscribers, reduce false positives and enhance brand reputation by using advanced analytical techniques.
Audience Analytics
22% Increase in productivity by automating all marketing lifecycle campaigns
- Apply advance analytics to your multiple data sources - viewership data, device preferences, location - to build customer segments in OTT channels, offer personalised subscriber interactions.
- Use AI and machine learning to deliver targeted content whilst lowering churn, increasing revenue, and improving customer experience
- Produce accurate viewership forecasts and improve advertising ROI with optimized inventory and rate card pricing.
- Build a centralized decisioning engine to manage the entire customer journey delivering a consistent and personalised messaging in each channel.
Platform
- Improve your data team productivity. Combine the power of SAS Platform with Open Source technologies in a unified environment and balance your rapid self-service needs with robust governance.
- Respond in real time to a wide range of customer interactions and operational events with AI and analytics solutions running on a scalable, cloud native architecture.
- Automate intelligent decision-making in your organisation by transforming raw data into operational insights. You will solve sales challenges, build smarter and faster networks, improve customer service and protect revenues.
Network
+ 20% improvement in the accuracy of network planning forecast using AI which results in an improved uptime, quality KPI, cost effectiveness and offer great customer experience.
- Reduce operational process by up to 95% applying advanced analytic techniques to network data. You will gain deeper insights on boosting network performance and improving operations management with special emphasis on automation.
- Increase asset utilization up to 5% by using AI. You will make more intelligent operational decisions to support the growing demand on network services and become more profitable.
- Apply AI to detect network faults (including set-top boxes and routers), before customers are affected. You will improve service experience for customers, drive up customer satisfaction levels and increase NPS.
