SCANDINAVIAN AIRLINES NEEDED TO UNDERSTAND THEIR CUSTOMERS BETTER. THE JOURNEY LED THEM TO SAS.
An advanced analytics platform from SAS – with predictive modeling for customer behavior – gave the airlines a more refined understanding of what destination offers will interest travelers the most.
The goal is to get a more complete picture of customers, make meaningful offers through the right channel and at the right time, and provide an enjoyable, stress-free travel experience. So, the airline commissioned SAS to build an integrated analysis platform in which data-driven decisions determine the focus of communications.
Predictive analytics from SAS has helped Scandinavian Airlines reduce irrelevant offers to its customers. Less than half as many recipients are targeted for any given campaign – with the number of conversions at nearly 85 percent. Knowledge of how the recipients act on offers also helps to continuously improve campaign planning.
About 2 million of Scandinavia’s 22 million inhabitants make five or more return flights per year. Analytics is helping the Scandinavian Airlines promote the easiest and most efficient travel solutions.