“What are your travel plans?”

(Hint: Scandinavian Airlines may already know.)
 

SCANDINAVIAN AIRLINES NEEDED TO UNDERSTAND THEIR CUSTOMERS BETTER. THE JOURNEY LED THEM TO SAS.

Happy woman in airplane on cell phone

An advanced analytics platform from SAS – with predictive modeling for customer behavior – gave the airlines a more refined understanding of what destination offers will interest travelers the most.

As the aviation industry becomes more competitive, Scandinavian Airlines is making it personal.

Mother and daughter holding a polaroid photo

The goal is to get a more complete picture of customers, make meaningful offers through the right channel and at the right time, and provide an enjoyable, stress-free travel experience. So, the airline commissioned SAS to build an integrated analysis platform in which data-driven decisions determine the focus of communications.

More precise marketing. Less annoying spam. 85% conversions.

Happy couple in airport getting boarding passes

Predictive analytics from SAS has helped Scandinavian Airlines reduce irrelevant offers to its customers. Less than half as many recipients are targeted for any given campaign – with the number of conversions at nearly 85 percent. Knowledge of how the recipients act on offers also helps to continuously improve campaign planning.

123

Destinations

817

Daily Flights

158

Aircraft

30m

Passengers Annually

5m+

EuroBonus Loyalty Program

People in airport wheeling luggage

About 2 million of Scandinavia’s 22 million inhabitants make five or more return flights per year. Analytics is helping the Scandinavian Airlines promote the easiest and most efficient travel solutions.

"If you have previously visited our website and looked for trips to New York for two adults and four children, and we know through our models that you are sensitive to price – but usually buy extra seating space and extra luggage. We can adapt our offer so that it will be the most relevant in real time." Malin Nygren Head of CRM Scandinavian Airlines

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