In the digital world, consumers demand one view of brands; and brands one view of consumers. SAS provides a marketing decision platform that maps customer journeys with marketing processes by bringing together data, processes & analytics.
SAS Analytics Powers Today’s Digitally-Enabled Bank
"We view our vision and the way we work, as no less than revolutionary. Very few companies our size can control one-to-one customer contact as quickly and efficiently as we do. The Multi-Channel tool provides us with a strong engine which is the foundation of our dialogue activities."
- Simon Steen-Petersen, Global Head of Marketing for Personal Banking at Danske Bank
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The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age.
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